The Tata Nano, now on the small screen: Tata Nano TV Commercial

2011 Tata Nano

Amidst massive hype and hoopla of being the car that costs lesser than even an Autorickshaw, the Tata Nano has certainly taken a beating in the market with November sales of an abysmal 509 units. Tata Motors having had to indulge in a massive firefighting effort to resolve the fiery issue of a few Tata Nanos going up in flames, the plummeting Nano sales only served to add insult to injury. With a four year warranty and a monthly maintenance offer or INR 99, Tata Motors resolved to fight back and continuing in this vein, they have launched a pretty touching ad with a hope of re-touching the Indian hearts and making up for the few glitches and unsavoury incidents that have happened since the Nano hit Indian roads. Hit the jump for the Tata Nano Ad.

While the ad campaign is a step in the right direction to reaffirm to Nano buyers Tata Motors’ commitment towards the Tata Nano, will it do just enough to undo the damage the Nano’s reputation has suffered in the past few months. That, only time will tell.

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December 17, 2010 | By Automonster · Tags:

Comments

2 Responses to “The Tata Nano, now on the small screen: Tata Nano TV Commercial”

matu on December 23rd, 2010 3:30 pm

Check out the latest scheme on the Tata NANO Warranty scheme:
Check out the link below to unlock it

http://www.tatamotors.com/our_world/press_releases.php?ID=623&action=Pull
Percy Gandhy on February 15th, 2011 3:28 pm

I’m proud to be an owner of Tata Nano CX,but within a year they have already replaced 5(five)essential parts in my car,though free of cost.I would appreciate if The Tata Motors can totally replace the car with the the Diesel Variant

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