Ashok Leyland-Nissan could build a sub-1 ton mini pick up truck Tata Ace rival on the Dost platform in 2013-14
The ultra successful Tata Ace mini pick up truck created a segment which never existed before and now, we have a bunch of players like Mahindra, Piaggio and Hindustan Motors all vying to grab the growing pie of the sub 1 ton mini pick up truck segment. Coming to think of it, the sub 1 ton mini pick up truck is just the ideal solution for last mile goods carrying connectivity in crowded Indian city conditions as the small size of these trucks make them a virtual go-anywhere vehicles.
Add to this good fuel economy plus an affordable price and you have a superb transport option that has been adopted well in big cities, small towns and even villages. Last year, Indian utility vehicle major Ashok Leyland partnered Japanese automaker Nissan to build the 1.25 ton Dost Mini pick up truck. The well engineered Dost is a class leader in terms of the various features it offers and is the pick of the lot when it comes to driver comfort and engine performance.
Now, the Ashok Leyland-Nissan partnership could extend further to go into the sub 1 ton mini pick up truck segment which currently plays host to the likes of the Tata Ace, the Mahindra Maxximo and the Piaggio Ape Truk. The sub 1 ton mini pick up truck could be based on the Dost platform, which is said to be flexible enough to accommodate both bigger as well as smaller pick up trucks. 2013-14 is the estimated time when Ashok Leyland-Nissan could build their sub 1 ton pick up truck offering.
Given that the Dost 1.25 ton mini pick up truck is a segment leading product in many aspects, the sub 1 ton mini pick up truck also could be a segment leading offering given that it will share the Dost’s platform. As India industrializes further, the demand for mini pick up trucks could get even higher. So, in the coming years, expect more commercial vehicle players to join the fast growing mini up truck segment, which is showing a consistent growth rate of about 20% year-on-year clearly outstripping the growth pace of the commercial vehicle segment.
Via PressDisplay for EconomicTimes