Piaggio India to replace Mini with Porter range of pick up trucks to take on Tata Ace Zip and Mahindra Maxximo
The Piaggio Mini pick up truck that comes with a 0.5 ton capacity isn’t doing well in the Indian pick up truck market. Therefore, Piaggio India plans to replace the Mini pick up truck with the Porter range. The Piaggio Porter range of mini pick up trucks are expected to be available in half ton and 0.75 ton variants. While the Piaggio Porter 600 will replace the Piaggio Mini and take on the Tata Ace Zip, the Piaggio Porter 1000 will come with a 0.75 ton payload and will take on the likes of the Tata Ace and the Mahindra Maxximo. The Piaggio pick up trucks could be launched in India next month.
Clearly, automakers continue to be positive on the the mini pick up truck segment in India, a segment whose growth has outstripped that of the rest of the Indian commercial vehicle space. That said, even the mini pick up truck segment in India has not remained unaffected by the overall slowdown in the Indian economy. That said, the mini pick up truck segment’s sales are stronger than the other segments of the Indian commercial vehicle space. This is perhaps why automakers are continuing to bet on the mini pick up truck segment by lining up new product launches.
The Porter range of mini pick up trucks are products that Piaggio sells globally. Both the Piaggio 600 and the Piaggio 1000 mini pick up trucks are expected to feature diesel engines for the Indian market. In future, Piaggio India could also take on the Ashok Leyland Dost by launching a 1.5 ton version of the Porter. Mini pick up trucks have come to be a vital cog in ensuring the last mile connectivity in the Indian transport sector. These compact pick up trucks serve in congested areas that are inaccessible to larger trucks.
Mini pick up trucks have also spawned passenger carrier variants such as the Tata Magic Ace and the Mahindra Maxximo mini van. These passenger carriers can be found primarily operating in semi-urban and rural parts of India.