Tata launches the Magic Iris and the Ace Zip Pick Up!

Almost a year ago, Tata Motors Limited launched the Magic Iris Passenger Carrier in Jaipur as a part of a phased experimental launch. Now, almost a year later, both the Tata Magic Iris and it’s pick up version, the Ace Zip have been launched for sales in Maharashtra. Both the Tata Magic Iris and the ACE Zip form a part of Tata Motors’ low cost transportation platform.

The Tata Magic Iris can carry four passengers apart from the driver and is much more safer than an autorickshaw as it comes with an all metal body replete with doors and a full complement of four wheels. Also, Tata Motors claims that the Magic Iris is a much more comfortable alternate to the autorickshaw due to it’s car like independent McPherson strut suspension.

That apart, the Magic Iris also features class leading safety features like seat belts and also comes with an indirect injection diesel engine that is expected to be significantly more frugal than that of an autorickshaw, while maintenance costs too could be lower. Priced at INR 1.95 Lakhs, Ex-Showroom Thane, the Tata Magic Iris could develop as a viable urban as well as rural transport alternative.

Coming to the Tata Magic Zip, this mini pick up is essentially the pick up version of the Tata Magic Iris with a payload of 600 kg, which means that it is Tata Motors’ Mahindra Gio challenger. Powering both the Magic Iris and the Ace Zip is a 611cc, 11 Bhp-31 Nm indirect injection diesel engine. A 25 KMPL  fuel economy figure on diesel would be a realistic figure to expect from the Magic Iris and the Ace Zip.

The diminutive dimensions and a 3.5 meter turning radius of the Ace Zip would mean that the mini pick up riding on 12 inch wheels would be super maneuverable in the narrow and crowded market areas of Indian cities, which typically form the main areas where such mini pick ups operate at. Meanwhile, the Tata Ace Zip is priced at INR 1.90 Lakh, Ex-Showroom, Thane. Both the Magic Iris and the Ace Zip come with 12 month-36,000 Km warranties.

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