Jeep Compass has been launched in India at a very competitive price undercutting its segment rivals the XUV500, Hyundai Tucson and Tata Hexa.
The new Jeep Compass has been finally launched in India at a price starting from Rs ₹ 14.95 lakhs to Rs 20.65 lakhs. Unlike some of its rivals, the Jeep Compass has both petrol and diesel options as well. With local production at Fiat’s Ranjangaon facility, Jeep are able to price the Compass very competitively.
The main rivals for the Jeep Compass in the Indian SUV segment are the Mahindra XUV 500 and Hyundai Tucson. Compass has the Hyundai Tucson on pricing with the Korean SUV starting at Rs 21 lakhs and going all the way to Rs 30 lakhs. The Compass looks to be more value for money and capable than the Tucson especially in the four wheel drive version. Styling is also more butch and like an off-roader whereas the Hyundai Tucson looks more like an urban SUV.
Coming to the Mahindra XUV 500, in the lower variants, the Mahindra looks to be the better deal but coming to the all wheel drive top end version, the Jeep Compass undercuts it and has more off-road tech as standard as well. The cheetah like design language of the XUV 500 might be cool for some, but the Compass will get more eyes and jealous glances. The Mahindra though will be cheaper to run and maintain in the long run.
So it all comes down now to after sales and service of the Jeep Compass. If Fiat can have a sound dealer network and good after sales service, it will have a winner in its hands.
Too lazy to type anything, so re quoting from the best F1 driver in the world:
“On a given day, a given circumstance, you think you have a limit. And you then go for this limit and you touch this limit, and you think, 'Okay, this is the limit'. And so you touch this limit, something happens and you suddenly can go a little bit further. With your mind power, your determination, your instinct, and the experience as well, you can fly very high.”
― Ayrton Senna