Royal Enfield gets into branded riding gear, and we like it!

Royal Enfield Gear

On first glance, the range of riding gear by Royal Enfield might look at an attempt to ape Harley Davidson, but going by the sheer functionality that some stuff that Royal Enfield seems to bring to the table, we’re inclined to think otherwise. The iconic then-British now-Indian motorcycling lifestyle brand, Royal Enfield is at the cusp of launching a range of riding gear focused on everyday usability and functionality. This latest initiative from Royal Enfield promises quite a lot as the riding gear and accessories can be tested under trying conditions as Royal Enfield has a factory backed, one-of-it’s-kind hard core touring initiative.

For instance, the riding boots that Royal Enfield will begin selling later in the year are not steel tipped to ensure that wearing these shoes while traveling in security intensive locations like airports doesn’t become a hassle. So, nice attention to detail that. Along with the riding gear, Royal Enfield will also launch a range of accessories like helmets, luggage racks, key chains and even pannier boxes for use on the range of Royal Enfield motorcycles.

While the exact details of the gear that Royal Enfield plans to launch in what appears like a phased manner across it’s Brand Stores in India remain sketchy at the moment, we hope that Royal Enfield prices the RE branded gear affordably as doing otherwise could result in the gear remaining put on showroom shelves like the overpriced leather saddlebags and the large acrylic windshield that Royal Enfield sold as accessories for the AVL engined Royal Enfield Bullet Machismo 350/500.

Also, many after market vendors sell plenty of Royal Enfield branded accessories in the market and it would be interesting to see whether Royal Enfield initiates any legal action against them for usage of the Royal Enfield logo. Plenty of Bulleteers will also prefer Royal Enfield accessories sold directly by the motorcycling firm rather than after market vendors if the quality and price are up to the expectations. For starters, the Royal Enfield Rain Gear with reflective piping is priced at an affordable INR 2,299. So, it looks quite promising indeed.

: Royal Enfield Riding Boots

: Royal Enfield Rain Gear

: Royal Enfield Gear

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June 7, 2011 | By Jay Prashanth · Tags:

Comments

One Response to “Royal Enfield gets into branded riding gear, and we like it!”

Sudhir on June 7th, 2011 11:54 pm

It’s a good initiative but alas, as usual RE’s only motive seems to be quick bucks and not aiming at catering to the customer with reasonable prices.
They don’t understand the fact that while there are a lot of posers out there who might shell out any amount of money for the sake of the logo, most of us, at the end of the day, look at the utility and value for money.

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