Bajaj does it yet again: 100,000 Bajaj Pulsar 135s on streets in under 6 months.

Bajaj Pulsar 135 DTS-i

The sharpest looking Pulsar of them ironically had to be the baby Pulsar, the Bajaj Pulsar 135 DTS-i. If that wasn’t ironic enough, how about this? The most technologically advanced Pulsar too is the Bajaj Pulsar 135 DTS-i. Try as they might, other manufacturers simply seem to have no answers to the Pulsar brand that seems to have pummeled the competition into submission, left right and center.

Yet again, Bajaj Auto has managed to succeed in a segment that was hitherto one that simply was neither here nor there. Bajaj Auto has managed to sell no less than 1,00,000 Pulsar 135 DTS-i motorcycles in under six months of it’s launch and in doing so, has done what Hero Honda also couldn’t with the 135cc Hero Honda Ambition.

While we still criticize Bajaj for the lack of clarity and differentiation in product branding that leads to cannibalization of it’s own motorcycle models’ sales, we can’t help but acknowledge this feat of 1,00,000 Pulsar 135 DTS-i motorcycles in under six months. For once, we simply have to give it to Bajaj. Kudos to them.

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May 29, 2010 | By Jay Prashanth · Tags: Bajaj Pulsar 135 DTS-i, Bajaj Pulsar 135 Sales Record

Comments

9 Responses to “Bajaj does it yet again: 100,000 Bajaj Pulsar 135s on streets in under 6 months.”

amit on May 30th, 2010 1:00 pm

Goes to show that giving out opinions is the easiest thing in the world to do.

Its very easy to give gyan and talk about differentiation, cannibalization and what not.

Doing it is the most difficult. therefore its better you guys stop acting like ‘experts’
Jay Prashanth on May 30th, 2010 6:46 pm

Amit,

Sorry, but that is what we’re paid for. Meanwhile, about cannibalization, why don’t you go ask Bajaj for the sales figure of the Discover 135 DTS-i after the Pulsar 135′s launch? Maybe that will help you comprehend what cannibalization is all about.

Cheers,

Jay
amit on May 31st, 2010 7:14 pm

Jay,

The Discover 135 is no longer in production. The Discover 150 has taken its place. ask Bajaj yourself. Now you’ll sing the same old tune that the Discover 150 will eat Pulsar 135′s sales, won’t you?

Giving opinions is the easiest thing in the world. And if you are ‘PAID’ for it, you are not cut out for it. Sorry
Jay Prashanth on May 31st, 2010 7:44 pm

Amit,

Sorry sir, I think you got your facts wrong. The Bajaj Discover 135 DTS-i is still very much in production and you can buy one for about INR 50,000, here in Bangalore.

Once again, I request you to try and find out the sales of the Discover 135 vis-a-vis the Pulsar 135 and then comment about cannibalization.

About the Discover 150 taking the Discover 150′s place, you’re wrong once again. The Discover 150 is the poor man’s Pulsar 150 and you can know why, right here-> http://www.indiancarsbikes.in/motorcycles/bajaj-discover-150-dtsi-new-bike-preview-10452/

Meanwhile, I appreciate your feedback and will do my best to measure up to your standards.

Cheers,

Jay
amit on July 10th, 2010 2:29 pm

Hey Mr. not so expert.

just take at look at the Bajaj website to see that the Discover 135 has disappeared.

in the future think twice before puking out your amateur comments
gagan on December 10th, 2010 4:02 pm

I wanted to know the avg of pulsar 135cc as i want to buy one and whats on the performance on the highway & one important question is is better than honda shine
seshadri82 on January 20th, 2011 3:27 pm

100,000 P135 in 6 months and more 2,00,000 splendors are sold EVRERY month !!
Why is media biased towards Bajaj !!
Jay Prashanth on January 20th, 2011 3:35 pm

Seshadri,

Sir, I think you typed one extra zero in the monthly sales figure of the Splendor.

Cheers,

Jay
Vipin_S on April 11th, 2011 6:18 pm

Hero Honda sells Splendor in excess of 2,00,000(hero Honda sells 5lacs bikes a month), 1,00,000 in 6 months means 16666 a month, that means Maruti sells more Altos than Bajaj Pulsar 135 !!!!
It’s so funny such things make to ‘news’ !!! :-P