Bikers rejoice as Bajaj Auto considering Pulsar and KTM motorcycles above 350cc in 2014-15!
Bajaj Auto seems to be on a roll here, with one big announcement after another. On the day when Bajaj launched the all new 2012 Pulsar 200NS, Rajiv Bajaj confirmed a 350cc Pulsar scheduled for 2013, along with the KTM Duke 350. Now, we have another big announcement which says that the Pulsar brand will move even beyond the 350cc, perhaps all the way up to 750cc. In the past, Rajiv Bajaj has confirmed that the Pulsar platform can be scaled up to 750cc and from what we’re hearing, this is the general direction that Bajaj Auto seems to be taking with the Pulsar brand.
In 2014-15, the Pulsar will see models beyond the engine capacity of 350cc being launched. Bajaj’s Austrian acquisition KTM, is also expected to debut a 350cc+ motorcycle in 2014-15. That said, the exact capacity of the 350cc+ motorcycles from Bajaj and KTM remain unknown at the moment. Also, we’re wondering whether the 350cc+ motorcycles will feature a multi cylinder design, an area that no Indian motorcycle manufacturer has dared to venture thus far. Bajaj though, has been constantly innovating in the Indian market and hence will be best poised to make the leap from single to multi cylinder motorcycles.
Meanwhile, here’s Rajiv Bajaj outlining Bajaj Auto’s future plans for the sportsbike segment of the Indian market,
We share the same development process with KTM, so you can expect there will be ‘a much bigger Pulsar’ next year, because we think the market is at an inflection point (at the premium end) and we are in a good position to take advantage with these two brands. There will be a 350 cc Duke next year, so you can expect something similar with the Pulsar next year. And going forward, in 2014-15 there will be even bigger KTM and even bigger Pulsar. I think this strategy of KTM-Pulsar acting together in the sports segment is a valid strategy anywhere in the world not just in India. We will look at leveraging this in many of our overseas markets in Latin America, Africa and South East Asia.