Across the world, the 250-400cc motorcycle segment is simply exploding and the epicenter for all this action is turning out to be the second largest two wheeler market in the world, India. UK based Triumph is setting shop in India and wants to establish a factory that won’t just assemble motorcycles, but will also produce them from grounds up. Narsapur, a 50 kilometer drive away from Bangalore, India, is the place that Triumph is said to be eyeing for its Indian factory. Apart from CKD assembly of motorcycles like the Bonneville, Street Triple 675 and the Speed Triple, Triumph will produce a 250cc-twin cylinder motorcycle from this very factory.
This information has just trickled onto the interweb through Rudhy Siswanto, President Director of PT Global Motorcycle Trading (GMT), the sole sub-distributor of Triumph in Indonesia. The 250cc twin cylinder motorcycle from Triumph will initially go on sale in India and Indonesia. Apart from India and Indonesia, this motorcycle is also expected to be sold in many other South East Asian countries, where the demand for high performance-small capacity motorcycles is quite high. The 250cc Triumph is expected to feature a street fighter styling, a-la-KTM Duke 200. The 250cc engine will be liquid cooled. So, expect some peppy performance.
The 2014 Triumph 250 is expected to take on naked sportsbikes like the KTM Duke 200 and the Suzuki GW250. Also, motorcycles like the Kawasaki Ninja 250R and the Honda CBR250R could be in the 250cc Triumph’s crosshairs when it comes to the pricing. Talking of which, pricing in Indonesia is expected to be about $6,000 to $7,000, which seems steep for a 250cc twin. But then again, the Triumph 250 that’ll be sold in Indonesia is expected to be imported into the country either through the CKD or the CBU route.
In India though, expect the Triumph 250 to be priced competitively, at around the INR 2 lakh mark given the fact that this motorcycle will come with plenty of localization. Also, since India highly price sensitive and is a hub for low cost-high quality production, the motorcycle is expected to be priced competitively in the Indian market. By the end of 2013, Triumph is expected to launch a range of sportsbikes in India. These motorcycles will initially be imported into the country, after which they’ll be assembled at the upcoming Triumph factory in India.