Harley Davidson India drops prices of the FatBoy, FatBoy Special and SoftTail Classic cruiser motorcycles by upto INR 5 lakhs
Harley Davidson India it seems has jumped on to the completely knocked down(CKD) route in a big way what with the latest word on the American lifestyle motorcycle’s India plans revolving around a news piece stating that the SoftTail range of cruisers are now being assembled in India through the CKD route. CKD assembly of the SoftTail range is said to have resulted in a price drop of up to INR 5.5 lakhs. Harley Davidson’s SoftTail range in India consists of three motorcycles: the FatBoy, the FatBoy Special and the Heritage SoftTail Classic.
The FatBoy is now said to be priced at INR 14.5 lakhs, a steep drop of 5 lakhs from its previous price of INR 19.51 lakhs. Similarly, the FatBoy Special now costs INR 15.60 lakhs(Previously INR 20 lakhs) and the Heritage SoftTail Classic costs INR 16.25 lakhs(Previously INR 20.51 lakhs). Thus far, Harley Davidson assembled only the Sportster range and select models from the Dyna range of cruisers in India. With the addition of the SoftTail range, the number of CKD assembled Harley Davidson motorcycle models in India goes up to 9.
Harley Davidson sells 13 motorcycles in India and the 9 models being assembled through the CKD route. The 9 Harley Davidson motorcycles assembled through the CKD route are the Super Low 883, the Iron 883, the Roadster 1200, the Forty-Eight, the Street Bob, the Fat Bob, the Fat Boy, the Fat Boy Special and the Heritage Soft Tail Classic. The four remaining Harley Davidsons that continue to be brought into India through the completely built unit(CBU) route are the Night Rod Special, the Road King and the Street Glide. All three motorcycle are priced over INR 20 lakhs.
The next big thing from Harley Davidson for the Indian motorcycle market is expected to be the 500cc Made-for-India cruiser. This motorcycle is expected to come with a V-Twin engine displacing 500cc. The Harley Davidson 500 is expected to feature a high amount of localization to make for a competitive price tag well under INR 4 lakhs. At that price, Harley Davidson can sell many more motorcycles in India, a country whose premium motorcycle market is growing by leaps and bounds. Harley Davidson has sold over 3,000 motorcycles in India, ever since its arrival into the country during 2010. Click here to read our exclusive report about the 500cc Harley Davidson that’s currently under development.