Hero Honda watch out; Bajaj is on Splendor’s heels with the Discover 100
Bajaj Auto finally seems to have got it just right with it’s 100cc price warrior, the Bajaj Discover 100. The model’s growing sales in the economuter market has ensured that Bajaj Auto’s market share has grown by 9 percent while Hero Honda’s has declined by 9% in the 100cc economuter space. As things stand today, Bajaj Auto commands 34% to Hero Honda’s 47% in the economuter market.
Though Hero Honda still leads Bajaj in terms of volumes by a long shot, if Bajaj Auto manages to grow as fast as it has with it’s Discover 100 in the past few months, Hero Honda could be in neck deep trouble. This, as the feature rich “India Dekho” has moved past the Hero Honda Passion with the bread and butter Hero Honda Splendor within sniffing distance. All this will be possible only if the Bajaj Discover sustains it’s momentum over the next three to six months and with Hero Honda not offering any discounts on the Splendor to perk up sales.
If indeed this does happen, we’re in for a major upset with David humbling Goliath. Bajaj Auto knows this and for good measure, it is in the process of capacity expansion to 3,00,000 motorcycles a month of which 170,000 units will be reserved for the Bajaj Discover 100. The future looks very exciting for Bajaj Auto and especially for the Bajaj Discover 100. Coming to Hero Honda, buck up or bow down as it is just a matter of time before Honda goes it’s way leaving Hero high and dry. Watch this space.