Hero MotoCorp to launch the Ignitor 125cc commuter motorcycle in the next couple of days
Hero MotoCorp, the world’s largest two wheeler maker by volumes will launch the Ignitor 125cc commuter motorcycle in the Indian market in the next couple of days. This motorcycle was one of the three new products Hero showcased at the Indian Auto Expo. Of these, the Maestro 110cc automatic scooter has already been launched a couple of months ago. The Ignitor 125 is Hero MotoCorp’s take on badge engineering as the motorcycle is essentially a rebadged Honda CB Stunner 125. Apart from a change in sticker graphics and the badging, the motorcycle is virtually the Stunner in Hero clothes.
The same 125cc four stroke engine fed by a carburetor that powers the Stunner is used on the Ignitor as well. The engine is mated to a five speed manual transmission and produces a peak power of 11 PS at 8,000 rpm. The Ignitor 125 will sit at the top of Hero MotoCorp’s 125cc range as a premium product. The two other motorcycles that Hero sells in the 125cc space are the Glamour 125 and the Super Splendor 125, both motorcycles aimed squarely at the commuter segment. The Ignitor 125 though, will be targeted at younger buyers, who want an additional dash of style and looks to go with the 125cc engine.
The Ignitor gets alloy wheels and a half fairing. The motorcycle represents Hero MotoCorp’s answer to the Bajaj Disciver 125 ST that has just been unveiled. The 2012 Discover 125 ST will be launched in the next few weeks and Hero MotoCorp seems to want to beat Bajaj to the post by launching the Ignitor 125 in the next couple of days. Apart from the Ignitor, another product that Hero MotoCorp will launch in the next few months is the Passion XPro 110, which is a motorcycle based on the Honda CB Twister’s 110cc engine.
Given that Honda has just launched its entry level motorcycle in the form of the Dream Yuga 110, the 2012 Passion XPro 110 will be what Hero will be banking on to boost its volumes in the entry level commuter motorcycle space. The battle for supremacy between Hero MotoCorp, Bajaj Auto and Honda has resulted in all three two wheeler makers launching a slew of products in segments that each other is present in. The coming days will see competition intensifying as Honda seeks to displace Bajaj Auto from its second position in India, while training its guns on market leader Hero MotoCorp.