Hero MotoCorp logo unveiled along with the Impulse Dual Purpose Motorcycle and Maestro Scooter


Hero MotoCorp, which essentially is Hero minus Honda, left no stone unturned when it launched its new name and logo at the O2 Arena in London. Quite ironically, Hero MotoCorp proclaimed to be proudly Indian in London, the meaning of a gesture we are yet to fathom. Celebrities ranging from Bollywood actor Shah Rukh Khan to pop singer Akon graced the show, even the Hero Honda patriarch Brijmohan Lal Munjal proudly unveiled the new logo for the firm, which has now officially separated from Honda, on paper at least.

Hero MotoCorp Logo

Hero MotoCorp Logo

Proud speeches from the Hero Honda management aside, Hero MotoCorp is set to embark upon a rapid expansionist spree to target sales of $10 Billion in the next five years. The motorcycle maker expects to sell no less than 10 million units in India each year and one million two wheelers in markets abroad. To do just this, the firm has identified 30 countries worldwide that it plans to export its motorcycles and scooters to.

In India, a new parts plant is earmarked for the desert state of Rajasthan while southern India is set to play host to Hero MotoCorp’s fourth manufacturing facility in India. Also on the anvil is an export oriented manufacturing unit in the western part of India, although the exact location still remains unknown. Hero MotoCorp, after its expansion in India will have almost a presence in every region of India except the east, giving the firm huge leverage over logistics.

Hero MotoCorp Maestro Scooter

Hero MotoCorp Maestro Scooter

As the show continued, no less than a name of A.R. Rahman’s stature played out Hero MotoCorp’s new jingle while Bollywood actor Ranbir Kapoor was presented as the new brand ambassador of Hero MotoCorp. Hero MotoCorp also announced two new products, the Hero MotoCorp Impulse, which is a dual purpose motorcycle and the Maestro, which is an ungeared scooter, for the Indian market, scheduled to launch later this year.

The Hero MotoCorp Maestro scooter will feature a 109cc four stroke engine, which most probably is the same unit that powers the Honda Activa and the Honda Aviator given that it produces 8 Bhp of peak power and 9 Nm of peak torque. The Hero MotoCorp Impulse Dual Purpose motorcycle’s four stroke engine displaces 150cc , leading us to strongly suspect that it is nothing but a rebadged Honda NXR150 BROS which Honda sells in the Brazilian market.

Hero MotoCorp Impulse 150

Hero MotoCorp Impulse 150

So, it is quite apparent that Hero, now Hero MotoCorp hasn’t yet gotten out from the Honda hangover, even as it shores up its research and development division for future products. Any which ways, this isn’t too surprising considering that fact that Hero MotoCorp still has a licensing agreement with Honda that lasts until 2014. Meanwhile, you can read more about the Hero Impulse, which we strongly believe is a rebadged Honda NXR 150 BROS, right here.

Hero MotoCorp Impulse 150

Hero MotoCorp Impulse 150

Images Courtesy OverDrive



  1. Classic Air conditioning & Electricals

    December 19, 2013 at 7:22 pm

    We purchased a Hero Maestro # K A 51 /E D 8322 the first was done well
    . For second service after servicing the service centre technician did
    not fill in the engine oil gave the vehicle we ran for some kilometre
    engine got seized was taken by the service centre people they changed
    whatever parts to be changed free of cost due to service centre fault
    now we are continuously facing minor problem which is not been
    attended according to your standard .We wanted to buy some more
    vehicle but now thinking doing the same mistake of buying the same
    make .Please let us know if it is a model failure

    The service centre is in the name of SRI SAIRAM MOTORS #32 , BHCS
    Layout ,bannerghatta road Btm 2nd stage,

    After running of 13,502km again the vehicle engine got seized , so
    this is the final and last request to you people to do some permanent
    solution for this issue otherwise we are forced to give a complaint to
    consumer court.

    We are not able to ride the vehicle continuously not more than 20 to
    30 kms , so now the vehicle stopped on the way of our destination. so
    kindly give a solution to move the vehicle from there.

    We are desperately waiting for a solution

    According to the same issue I called and registered a complaint to
    your zonal office at Indira nagar Bangalore, at 080 25207259, the
    excicutive Mr Srinivas, who is speaking to the customer he do not know how to
    behave to a customer , asked for the complaint number he is not ready
    to give that.

    After all this we left the vehicle for last free service at 15,344 Kms , after that the service centre they told this is paid service they cant consider that as a free service, the reason they are telling that the time period already got over they given the bill of Rs 999/. Because of two engine work around 2 to 3 months our vehicle was at their service centre only. Anyway the vehicle having 2 years of warranty not only that the vehicle we used very rarely because of their worst service and also almost the time vehicle was there in their service station only.

  2. Prashanth P K

    December 20, 2013 at 11:23 am

    I kindly advice people not to go for Hero Motors if at all purchased please get it serviced from outside .Hero Motors are not having professional service adviceor not good technician even more worst is the manager I faced in Sairam motors Banerghatt road my phone no is 9448809852

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