Hero MotoCorp, which essentially is Hero minus Honda, left no stone unturned when it launched its new name and logo at the O2 Arena in London. Quite ironically, Hero MotoCorp proclaimed to be proudly Indian in London, the meaning of a gesture we are yet to fathom. Celebrities ranging from Bollywood actor Shah Rukh Khan to pop singer Akon graced the show, even the Hero Honda patriarch Brijmohan Lal Munjal proudly unveiled the new logo for the firm, which has now officially separated from Honda, on paper at least.
Proud speeches from the Hero Honda management aside, Hero MotoCorp is set to embark upon a rapid expansionist spree to target sales of $10 Billion in the next five years. The motorcycle maker expects to sell no less than 10 million units in India each year and one million two wheelers in markets abroad. To do just this, the firm has identified 30 countries worldwide that it plans to export its motorcycles and scooters to.
In India, a new parts plant is earmarked for the desert state of Rajasthan while southern India is set to play host to Hero MotoCorp’s fourth manufacturing facility in India. Also on the anvil is an export oriented manufacturing unit in the western part of India, although the exact location still remains unknown. Hero MotoCorp, after its expansion in India will have almost a presence in every region of India except the east, giving the firm huge leverage over logistics.
As the show continued, no less than a name of A.R. Rahman’s stature played out Hero MotoCorp’s new jingle while Bollywood actor Ranbir Kapoor was presented as the new brand ambassador of Hero MotoCorp. Hero MotoCorp also announced two new products, the Hero MotoCorp Impulse, which is a dual purpose motorcycle and the Maestro, which is an ungeared scooter, for the Indian market, scheduled to launch later this year.
The Hero MotoCorp Maestro scooter will feature a 109cc four stroke engine, which most probably is the same unit that powers the Honda Activa and the Honda Aviator given that it produces 8 Bhp of peak power and 9 Nm of peak torque. The Hero MotoCorp Impulse Dual Purpose motorcycle’s four stroke engine displaces 150cc , leading us to strongly suspect that it is nothing but a rebadged Honda NXR150 BROS which Honda sells in the Brazilian market.
So, it is quite apparent that Hero, now Hero MotoCorp hasn’t yet gotten out from the Honda hangover, even as it shores up its research and development division for future products. Any which ways, this isn’t too surprising considering that fact that Hero MotoCorp still has a licensing agreement with Honda that lasts until 2014. Meanwhile, you can read more about the Hero Impulse, which we strongly believe is a rebadged Honda NXR 150 BROS, right here.
Images Courtesy OverDrive