Kawasaki opened their very first dealership in India back in September 2013 in Wakdewadi, Pune. During the launch of the Kawasaki Ninja 1000 & the Z1000 street-fighter, the Japanese sports bike maker revealed their plans to open another dealership. Kawasaki’s second dealership in our sub-continent will open in Vasant Vihar,Delhi on January 15th 2014. This is a welcome move as it fits in with their continued efforts to introduce more motorcycles from their range in India. The Delhi showroom will cater to the enthusiasts from North-India and offer them the complete range of sports bikes that Kawasaki has on sale.
Currently, Kawasaki has parts of all the bikes brought in from Japan and their assembly line is in Akurdi, near the Pimpri-Chinchwad district of Pune. They also have the ambitious plan of doubling their sales in India by 2015. Contrary to the performance of their bikes, Kawasaki is playing it slow and plans to open 2 dealerships a year on an average. Although their competitors in the segment have more rapid expansion plans, Kawasaki wants to focus on their manpower, service network and get the right technical training before bringing in the numbers. They sold around 1000 units of their mid-range (250cc+) motorcycles in India in 2013 and intend to launch more models to have a wider range.
If sources are to believed, Kawasaki will launch at least three new motorcycles and the most likely entrants will be the Z 800 street-fighter, the Versys 1000 tourer and the ER-6n street-fighter. Despite the taxation structure coming down hard on performance motorcycles after the budget declaration, Shigeto Nishikawa, Deputy Managing Director of Kawasaki is optimistic and expects a growth of 15-20% in the segment.
Kawasaki has been selling its motorcycles through the Bajaj pro-biking network that includes KTM. Kawasaki is planning to target multiple tier-I and tier-II cities and open more dealerships in order to make their motorcycle range more accessible. Currently Kawasaki has six motorcycles on sale in India. Namely, the ZX-14R, ZX-10R, Ninja 300, Ninja 650, Ninja 1000 and the Z 1000 which will soon be joined by its younger sibling the Z 800.
The Indian motorcycle market has grown exponentially in the past decade and the sports-bikes from the stables of Honda, Yamaha, Ducati, Aprilia, Kawasaki, BMW, Suzuki among others have become household names. Even Harley-Davidson and Triumph are gaining popularity in India, will soon be joined by the prestigious “Indian” range of motorcycles and it looks like things are only going to get bigger!