In a welcome move, Royal Enfield brings test ride bookings to its website!

Royal Enfield Classic Chrome 500

Last week, Team ICB was a part of the Classic Chrome and Desert Storm launch event at Mumbai, where Royal Enfield CEO Dr Venki Padmanabhan continually stressed upon not just selling a motorcycle but an experience in itself. In the lifestyle end of the motorcycle market, a prospective customer not just demands a touch and feel experience, but also seeks to experience the motorcycle in the real world, on the road.

Harley Davidson India, another purveyor of lifestyle motorcycles, through its dealers and various boot camps has ensured that many prospective buyers actually get to ride the Harleys before taking a final buying call. While Royal Enfield has been encouraging test rides on its motorcycles all along, here’s a move that aims to simplify test riding a Royal Enfield to all new levels. Now, you can log on to the Royal Enfield website and book yourself a test ride on the Royal Enfield of your choice.

Royal Enfield Desert Storm 500

The folks at Royal Enfield will then get in touch with you to arrange the test ride at a suitable time and date. So, Royal Enfield is indeed going the full distance to ensure that the prospective Royal Enfield customer gets to feel the ample torque that makes chugging along on one of the various UCE engined Royal Enfield models an experience that needs to be felt to be understood. All in all, a welcome move that could very well set the trend in the Indian motorcycle market.

So, if you want to experience what a soulful thump and torquey performance of a Royal Enfield is all about, you need to log on to the Royal Enfield website and book yourself a ride on a Royal Enfield motorcycle of your choice.

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