Honda Motorcycle and Scooter India Pvt Ltd. has upgraded its 150cc Unicorn Bike to CB Unicorn. After the launch of the bike back in the year 2005, this is the 3rd iteration of the bike till now. No wonder, Honda is following in the footsteps of Hero Honda in marketing of its products in India.
The CB Unicorn Motorcycle has been upgraded to meet the stringent BS 4 Emission Norms, while the engine remains the same with 13.3bhp. Its competitors like Bajaj Pulsar 150 (14.1 bhp), Yamaha R15 (17bhp), Suzuki GS 150R (13.8bhp) and the TVS Apache RTR 160 (15.2) are racing ahead with much more power.
The CB Unicorn now gets the Honda’s viscous air filter and maintenance free batteries which, according to Honda, will help in reducing the cost of ownership. On the visual side, Honda has removed all the graphics from the body and has put up a CB Unicorn Sticker on the side rear cowl of the bike. The Unicorn is now also available in a new color – ‘Pearl Sienna Red‘ apart from the Metallic Black and Silver. It is priced at INR 67,008 on-road Pune.
While we all awaited the launch of an all new Unicorn which the company had showed in the 2010 Delhi auto expo, Honda has disappointed its customers with only minor modifications. This strategy will affect Honda in terms of its sales figure as the competition is becoming cut throat.
If Honda has to survive , they will have to bring a powerful and youth appealing model into the market soon. Are you listening Honda ?