The mini pick up truck has indelibly changed the goods transportation sector in India, taking the last mile connectivity option from three wheelers, to the more stable fold of four wheelers. A pioneering mini pick up truck, the Tata Ace, continues to be the best selling model in the mini pick up truck space. Along with the Ace, Tata Motors has a bunch of other mini pick up trucks to cater to every customer demographic in the form of the Ace Zip and the Super Ace. In the coming months, Tata Motors will have to brace for more competition in the increasingly crowded mini pick up truck segment.
The new mini pick up truck that Piaggio India will launch in 2013 will be a 1 tonner, that will supplement Piaggio’s existing offering, the Ape Truk Plus. Along with the Ape Truk Plus, Piaggio’s new 1 ton mini pick up truck is expected to make things harder for the Tata Super Ace. The new 1 ton mini pick up truck from Piaggio will make its Indian debut in the next few months although a definite launch date hasn’t been revealed by the automaker. Expect the new Piaggio 1 Ton mini pick up truck to be priced over INR 4 lakhs.
Diesel power will be standard on Piaggio’s new 1 tonner, with the engine expected to be borrowed from the Ape Truk Plus. So, the 870cc twin cylinder-direct injection diesel engine that’s naturally aspirated could be carried over from the Ape Truk Plus. This engine outputs 17 Bhp of peak power and 43.5 Nm of peak torque. Apart from commercial vehicles, Piaggio India has also made a foray into the automatic scooter market in India. The first product launched by Piaggio India was the Vespa LX125. In the coming months, Piaggio will launch a mass market automatic scooter, which will be much cheaper than the Vespa LX125.
The Vespa brand will continue to be used for lifestyle scooters that’ll command a premium price while the standalone Piaggio brand will be used for mass market scooters. Piaggio India also sells the Aprilia range sportsbikes in the country and has plans of launching the Moto Guzzi range of premium motorcycles in the coming months. A major dealership expansion across the bigger Indian cities is expected to take place for Piaggio India to sell the Aprilia and Moto Guzzi range of high performance motorcycles.