Royal Enfield showcases its branded accessory range at the 2012 Indian Auto Expo!

Motorcycling in India, for years restricted to being a way of commuting is now rapidly being seen as a lifestyle choice by young and old alike. Royal Enfield, arguably the first Indian motorcycle firm to jump on the lifestyle brigade wants to be poised to latch on the winds of change that are sweeping across the Indian motorcycle scene. We must admit that were quite impressed at what we saw at the Royal Enfield pavilion at the 2012 Indian Auto Expo, and it isn’t only the new Thunderbird 500 we’re talking about. Royal Enfield showcased its accessory range at the exposition and we liked what we saw.

Royal Enfield Branded Accessories at the 2012 Indian Auto Expo

This accessory range will debut sometime in March of April, 2012. Prices though haven’t been declared yet although we did hear a few murmurs that it would be quite competitive for the quality offered. Stuff like belts, microfiber multi use fabrics, riding boots and riding gear dominated the stall. All products exuded a feel of high quality, more so the helmets which are AGV branded items that carry the Royal Enfield insignia. From riding pants to mesh jackets, almost al accessories displayed the Royal Enfield logo prominently, and die hard bulleteers might just be lining up to buy stuff if priced right.

Royal Enfield Branded Accessories at the 2012 Indian Auto Expo

Most of the riding gear that Royal Enfield will begin selling has been tested in various real world conditions, from the sandy deserts of Rajasthan to the icy heights of the Himalayas. Branded merchandise is a huge market in itself with most iconic motorcycle brands having their own merchandise division. In addition to making the brand more visible, these accessories also help in creatinga buzz around the brand which can rub off on the main business of selling motorcycles, while also bringing in a steady stream of revenue.

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