Royal Enfield to further stretch production at its Chennai plant to 102,000 units/year by the end of 2012
In a bid to get a handle on the long waiting periods that plague almost every Royal Enfield motorcycle in India, the retro motorcycle maker is charting out another aggressive expansion plan which is expected to result in shorter waits for prospective Royal Enfield customers. Royal Enfield has now planned to take the monthly production number to 8,500 units from the current capacity of 7,000 units to end the year at 90,000 units. this increase in production means that waiting periods of Royal Enfield motorcycles could come down in the next few months when the capacity expansion kicks in.
That said, Royal Enfield enthusiasts across the country will take this news with a pinch of salt at the Chennai factory, being of a 1950s vintage, is said to be already stretched to its seams. This, as demand for Royal Enfield motorcycles on the back of the new Unit Construction Engine has increased to proportions unanticipated by the factory. One can only hope that a further increase in production doesn’t come at the cost of quality levels going for a toss as poor assembly continues to be a bane of Royal Enfield motorcycles. This perhaps, is the biggest challenge the iconic brand faces even as demand continues to sky rocket.
Also, by the first quarter of 2013, Royal Enfield will begin producing motorcycles from a spanking new 50 acre production unit at Oragadam, Chennai. This production unit, which will use the best of production methods followed globally, will have a capacity of 80,000 units a year, which will push the total annual production to 1.8 lakh units, a figure that could significantly reduce waiting periods. So, 2013 is when you can expect to buy a Royal Enfield motorcycle with minimal waiting periods, or even perhaps be able to buy the Royal Enfield of their choice, off the shelf.