If there is one motorcycle maker that has disappointed motorcycle enthusiasts in the country by not launching brand new high performance products, its has to be TVS Motors. apart from the Apache RTR180 ABS launched over a year ago and the recent launches of the facelifted Apache twins which haven’t been received very well, TVS Motors has been very quiet when it comes to new launches of high performance premium sports motorcycles. This though, will change come 2014-15, when TVS will unleash new motorcycles with engine capacities ranging from 200-250cc, a segment in which it currently has no presence currently.
TVS Motors has been working to develop higher capacity engines in association with engineering firms like AVL and Ricardo. these engines will make it to the market, in brand new motorcycles after a couple of years, which is quite a long while to say the least. This, especially considering the fact that the Indian motorcycle market is seeing a slew of high performance motorcycles being launched by a range of players like Bajaj and Honda. TVS Motors’ lack of presence in this segment is stunning, given that TVS has been a regular with its concept motorcycles at every Auto Expo.
Also, TVS Motors has a dedicated racing effort, which it uses to develop new products. Despite all these factors, the brand has gone slow on the performance motorcycle segment, instead preferring to concentrate on the high volume commuter motorcycle space. That said, the conservative approach of the company has seen it surrendering market share to Japanese giant Honda, which has now displaced TVS as India’s third largest two wheeler maker. In the next few months, TVS will launch high volume products mainly in the commuter segment.
A 125cc commuter motorcycle will be launched very soon and by the end of the year, TVS will resurrect the Victor brand. Also, the brand is bullish on the automatic scooter front with a 125cc four stroke offering to join the Wego in 2012. TVS will test market a hybrid scooter called the Qube to gauge market reaction to this all new segment of two wheelers. So, it clearly connotes that TVS Motors’ R&D division is indeed working on new products, but the fact remains, enthusiasts expecting the four stroke versions of high performance machines like the erstwhile Shogun or Shaolin will have to wait until 2014-15.