TVS Motors to relaunch Victor commuter motorcycle in India by mid 2013

TVS Motors’ next big motorcycle launch will also be in the commuter segment, following the recent launch of the Phoenix 125. TVS plans to resurrect the Victor brand in an all new avatar, in which the motorcycle will get brand new styling and features. Notably, the TVS Victor was the first indigenous product to be developed by TVS Motors, after quitting the joint two wheeler venture with Japanese automaker Suzuki. The Victor was first launched with a 110cc four stroke engine, a box section swing arm and a unique dual ignition map that allowed for maximum power as well as maximum fuel economy modes.

TVS Victor 110 Commuter Motorcycle used as an illustration

TVS Victor 110 Commuter Motorcycle used as an illustration

The Victor 110 was a runaway success for the brand and was followed up with a 125cc version. So, the Victor still enjoys a good brand recall in India. This is what TVS Motors will be betting on, when it relaunches the Victor, to be positioned in the commuter motorcycle segment. With the Victor, TVS Motors will look to regain lost ground as Honda has displaced TVS as the third largest two wheeler maker in India. Other details about the all new TVS Victor remains unknown for the moment. Currently, TVS has four motorcycles in the entry level commuter segment, in the form of the Star City, the Star Sport, the Jive and the Phoenix 125.

The TVS Victor will be relaunched in the middle of 2013. This represents a delay of a few months as the Victor was originally slated to be launched by the end of 2012. Before the launch of the Victor though, TVS Motors has two more products lined up for a launch in the next few months. Both the new products are automatic scooters. The first launch will be a 125cc automatic scooter that will challenge the likes of the Suzuki Access 125, the Mahindra Duro, the Mahindra Rodeo and the Suzuki Swish. The TVS 125cc scooter will sit above the TVS Wego.

TVS Qube Petrol Electric Hybrid Automatic Scooter at the 2012 Auto Expo

TVS Qube Petrol Electric Hybrid Automatic Scooter at the 2012 Auto Expo

The other scooter launch is a very unique one to say the least. TVS plans to test launch the Qube Hybrid scooter. This scooter will be the first hybrid scooter to be launched in the Indian two wheeler market. However, the Qube will be first launched to gauge the market response, after which TVS could launch the hybrid scooter across the country if the initial response to the Qube is encouraging. The Qube is expected to be the highest priced Scooter in TVS Motors’ line up.

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