Have you watched Yamaha India’s TVC featuring the Ray automatic scooter and Deepika Padukone?
Yamaha will launch its first scooter offering in India on the 17th of September, 2012, in the form of the Ray automatic scooter. Bookings for this scooter, the latest yet in the burgeoning Indian automatic scooter market, is already being accepted by Yamaha dealers across the country. Yamaha recently signed up Bollywood actress Deepika Padukone to endorse the Ray, which is targeted at the fairer sex. Meanwhile, the Japanese two wheeler major has begun airing teaser ads of the Ray, on TV channels, in a bid to build the buzz around this scooter ahead of its launch.
The Yamaha Ray will take on the likes of the Hero MotoCorp Pleasure and the TVS Scooty Pep+. All these automatic scooters are primarily aimed at the fairer sex and are hence lighter than most other automatic scooters in the market. In line with this, the Yamaha Ray is also expected to be quite light, even as it quite sharply styled, perhaps one of the most stylish scooters in India, like the Honda Dio once was. The Yamaha Ray’s petite dimensions are expected to house a 110-125cc four stroke engine, good for about 8 Bhp of peak power.
This engine coupled to the light weight of the Ray could mean that the scooter could go as fast as it looks. The Ray gets telescopic front forks and is expected to be priced between INR 45,000 to 50,000. The Ray is one of the many scooters that Yamaha plans to launch in India as the company seeks to grab the growing pie that the automatic scooter market in India is. The Ray will be built at Yamaha’s Surajpur manufacturing facility in Uttar Pradesh, alongside the range of motorcycles that the Japanese giant builds in the same plant.
Apart from the Ray, two more automatic scooters are expected to be launched later this year, both by South Indian two wheeler major, TVS Motors. One scooter will be a conventional 125cc model that will become the flagship automatic scooter in TVS Motors’ range. Also on the anvil for a test launch in India is a hybrid scooter called the TVS Qube. The Qube promises to be the first hybrid automatic scooter to be launched in India, even as TVS Motors plans to use the test launch to gauge the market response for the Qube.