Hero Maestro 110 scooter is the next big launch from Hero MotoCorp!
Once the dust settles around the Hero Impulse 150 dual purpose motorcycle, which Hero MotoCorp launched last week, the world’s largest motorcycle maker(by volumes) will try and make inroads into a segment that it hasn’t had too much success in, the four stroke automatic scooter segment.
For this foray, Hero MotoCorp is readying up a 110cc four stroke scooter which was unveiled alongside the Impulse 150, in a grandiose ceremony that marked the unveiling of the Hero MotoCorp’s logo and future road map at the O2 arena in London, earlier this year.
The last scooter that Hero launched was the Pleasure, when it was still called Hero Honda. The Pleasure was a slightly smaller version of the Honda Activa targeted squarely at women, and featured virtually the same technical specifications as the Honda Activa including the 102cc four stroke engine.
Hero even went a step ahead by coming up with the “Why should boys have all the fun” branding for the Pleasure along with special dealership outlets for women to sample and buy the Pleasure called “Just For Her”. Despite all this, the Pleasure has been a tepid seller.
Like the Pleasure, the Maestro is also a product that uses Honda’s technology out and out, right from the 110cc four stroke engine to most of the other technical details. One crucial change in the Maestro could be the fact that this scooter might be targeted both at men and women rather than a women focused branding campaign like that of the Pleasure.
The larger dimensions of the Maestro along with higher storage spaces all around are prime indicators of the unisex appeal of the Maestro. The only major changes from the Activa would be in the instrumentation of the Maestro, which will feature an LCD console.
The rest of the specifications will closely mirror the Honda Activa. So, the Hero Maestro will use a 110cc four stroke engine capable of generating a peak power of 8.2 Bhp and a peak torque of 9 Nm. The scooter will come with metal body panels, which are expected to be a better bet on bad roads as they will not rattle lile fiber body panels.
The Maestro will however not get telescopic front forks and a front disc brake, even as optional equipment. Even so, the Hero Maestro could find many takers if Hero Motocorp ensures that the waiting period for this scooter is short as prospective Activa buyers could jump ship as what they’re getting in the Maestro is essentially an Activa, backed by Hero Motocorp’s huge service network and minus the super long waiting period.