Mahindra Two Wheelers’ extremely promising sales

Mahindra Rodeo

When Mahindra took over the loss making two wheeler division of erstwhile Kinetic Motors, we weren’t too sure about whether Mahindra turning around the two wheeler division of Kinetic given the dismal and gloomy atmosphere that engulfed the market during the takeover.

Against all odds, Mahindra Two Wheelers has turned things around at erstwhile Kinetic and has done so spectacularly. The results are here for all to see.

Mahindra Two Wheelers have managed to sell 70,000 units of scooters comprising of the Mahindra Rodeo, Mahindra Flyte and the Mahindra Duro, in 2009-10. This certainly augurs well for Mahindra Two Wheelers and the entire Indian two wheeler market as a whole as Mahindra has some big plans under it’s belt, which notably include the possible launch of a Mahindra superbike in India.

Let’s hope that happens sooner than later and meanwhile here’s what Anoop Mathur, the President of Mahindra Two wheelers had to say.

The fact that we have achieved this target within seven months of entering the market is a matter of great pride for us. We have comfortably exceeded our target to achieve a rate for a volume of 100,000 units well ahead of time. The promise has been delivered. There has been an overwhelming response to our Power Scooter portfolio both from cities as well as small towns with customers appreciating the contemporary style and attractive features of all three brands. We now have a national network of 350 dealers which is testimony to our strong customer base

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