Cheesy gets cheesier: Hero Honda launches a women’s day “Pleasure”, ahem

2010 Hero Honda Pleasure Scooty Photo

Hero Honda Pleasure

Hero Honda sell whatever they make, and they even have some trouble making enough to meet the ever increasing demand. While this is true for their motorcycles which are pretty solidly engineered, the same cannot be said of their scooters, or should that read scooter. Hero Honda has been battling the likes of Honda, Suzuki and Mahindra Two Wheelers with it’s lone ungeared scooter, the Hero Honda Pleasure.

Right from the outset, Hero Honda has been harping about why women should go out and buy the Pleasure, and has even gone to the extent of opening up dealerships cheesily called “Just for Her”. While it is a different matter altogether, that more men, than women are buying the Hero Honda Pleasure, we cannot blame Hero Honda for not trying. Trying it really is, now with a brand new tack.

So, Hero Honda rides on the Women’s Day bandwagon to announce a brand new Pleasure, that looks like, well, profanities not allowed here, so I’ll skip commenting on this.

2010 Hero Honda Pleasure Scooty: Special Edition

2010 Hero Honda Pleasure Scooty

Apart from the garish, for the want of a better word, color job, which while hitting new lows manages to adorn even the muffler, we thankfully have a new elliptical speedometer console, the only “major” change that the Women’s Day Pleasure sports.

Meanwhile, the Hero Honda Pleasure will sell for INR 37,250 Ex-Showroom, Delhi. Now, I’d like to hear what the ladies have to say about the paint job the new Pleasure comes with. Now, that would be something.

More Details at Hero Honda Pleasure Website: http://www.herohonda.com/Pleasure/

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Comments

8 Responses to “Cheesy gets cheesier: Hero Honda launches a women’s day “Pleasure”, ahem”

  1. ROHIT KUMAR on May 27th, 2010 10:06 pm

    pls send me details about hero hoda eterno scooty

  2. Jay Prashanth on May 27th, 2010 10:27 pm

    Rohit,

    The Honda Eterno isn’t being produced anymore. Right now, the only geared four stroke scooter is made by LML. Two four stroke models are available in Delhi and Ghaziabad for about INR 40,000.

    Cheers,

    Jay

  3. Anup Walmik Shende on June 12th, 2010 4:13 pm

    send me the detail about the pleasure which includes the most important thing for me is the mileage and the price of that. send me as fast as possible today or tommorrow because i have to buy it soon..
    Thank you

  4. GEETU on July 9th, 2010 11:32 am

    send me the detail about the pleasure which includes the most important thing for me is the mileage and the price of that. send me as fast as possible today or tommorrow because i have to buy it soon..
    Thank you

  5. sim on July 11th, 2010 8:48 pm

    please send me the price of different scooty

  6. dileep on July 20th, 2010 8:53 pm

    i want to know how much rate is come for on road.

  7. Kalyani on July 26th, 2010 9:38 pm

    HI,

    I saw this online want to know what is the price on road in Bangalore?

    Thanks

  8. BhavyaRavi on July 29th, 2010 11:26 am

    please send me the price of scooty pleasure

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