Piaggio to position the Vespa LX125 as a premium lifestyle scooter!

Piaggio showcased its first two wheeled offering for the Indian scooter market at the just-concluded 2012 Indian Auto Expo, and most visitors to the Vespa stall were raving about how gorgeous and well finished the Vespa LX125 automatic scooter looked. In keeping with the retro cool looks and the high level of fit & finish, Piaggio will position the Vespa LX125 as a lifestyle scooter, at a premium price above the rest of the automatic scooter offerings in the market. This means that the Vespa LX125 will carve out a niche for itself in India, as a lifestyle scooter bought not just for utility but as an expression of style by its owner.

2012 Vespa LX125 Automatic Scooter at the Auto Expo

Though positioned a lifestyle scooter, Piaggio appears quite optimistic about the growth potential of the Indian scooter market. This is reaffirmed by the 210 crore rupee investment it is making in Baramati, Maharashtra, in setting up a manufacturing plant that will have a capacity of churning out 150,000 scooters every year. Such is the large volumes that Piaggio is anticipating and to back it up will be a nationwide distribution network. Piaggio will open 50 dealerships by the end of this year in 35 cities and that number will go up to 150 dealerships in the next couple of years.

2012 Vespa LX125 Automatic Scooter at the Auto Expo

Depending on the success of the Vespa LX125, Piaggio also plans to bring in more of its scooter offerings to India in the coming years. Coming to its very first offering, the Vespa LX125 will be powered by a 125cc four stroke engine mated to a CVT automatic transmission. The engine will generate a peak power of 10.7 Bhp while peak torque is rated at 9.6 Nm. March or April 2012 is when Piaggio will begin selling the Vespa LX125. The price of the automatic scooter, in line with its premium positioning is expected to be around the INR 55,000 mark.

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January 12, 2012 | By Jay Prashanth · Tags: Piaggio India, Vespa LX125 Lifestyle Automatic Scooter

Comments

2 Responses to “Piaggio to position the Vespa LX125 as a premium lifestyle scooter!”

Ramesh Nayak on January 12th, 2012 4:57 pm

It is ok we are awaiting your vespa but pl keep limit to Rs 50000/- only as no other scooter in india is more than Rs45000/ as such you will have good competative market ,In order to keep the reputation in quality and sale hope it will be a challenge to other products. Pl keep me informed and we seniors not in any position to drive our Maruti 800 due to traffic problems and road width and condition in India Cities and Towns dispose our 4wheel vehicle and like to ride your VESPA 2wheel,pl give margin Rs 50000/- limit,RCNayak Berhampur Odisa
Ravindra on January 13th, 2012 12:36 pm

It is looking great model of scooter as well as colour too. I am looking forward for the same. Can you inform me about average of scooter in a litre of patrol so that I can make mind to purchase your vespa scooter. I am living in Jabalpur. Is that it available in my city on your launcing in the month of Apr 2012. RK Patel, Jabalpur (MP)

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