Yamaha has launched the all new Yamaha Alpha scooter at a decently priced Rs 49, 518. Yamaha is targetting nuclear families with the all new scooter, which offers improved maneuverability, comfort for both the rider and pillion. The theme of the Yamaha stall is to bring out the essence of Yamaha i.e. “Revs your heart” and there are a total of 16 models on display. The display list includes the FZ 16, R15, Ray Z and of course the Alpha scooter itself. Along with this the premium range includes the FZ 1, V-Max, R1 among others including the track bred editions of the respective models.
The Alpha automatic scooter is powered by a 113cc engine that is mated to a CVT gearbox. Yamaha claims the Alpha will do 62 kms per litre, thereby offering nuclear families and affordable transportation method. The occassion was marked by My Hiroyuki Yanagi, President, CEO and representative director Yamaha motor co Ltd. Commenting on the launch he said ” We certainly see a lot of potential for the scooter market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our overall three point strategy.”
He added ” I am very happy to add “Alpha” to our scooter line-up in India which is most certainly in line with our first strategy and I am confident that the Alpha will indeed pave its way to winning customer’s hearts”. Yamaha is already investing Rs 1500 crore in its new plant which will be operational by the end of 2014. 2013 has been a fruitful year for Yamaha as it witnessed a 33% growth rate despite sluggish market movement. Presently Yamaha’s India range includes the Fazer, FZ-S,FZ,SZ-X,SZ-R,SZ-RR,R 15, SS125, YBR 125, YBR 110, Crux, Ray, Ray Z, VMAX, R1 and FZ1.
One of the biggest attractions at the stall is the R25 concept which makes its debut in India at the Auto Expo. The quarter-litre concept is still a while away from production, but the segment it will enter is gaining heat, with the arrival of multiple Japanese players and also the possibility of brands like Triumph bringing out 250cc motorcycles. The concept is not far fetched and we hope it will be launched by mid 2015.