Tata’s cutting edge Prima trucks unveiled at the 2010 Auto Expo


Prima Yellow Truck

Tata Prima Yellow Truck

When South Korean car and truck firm Daewoo, went under a few years ago, Tata Motors Limited was quick to seize the initiative and buy most of Daewoo’s assets. In the bargain, Tata Motors inherited the commercial vehicle division of the erstwhile Daewoo. From then until now, Tata has been selling rebranded Daewoo trucks in south Korea to great acclaim, even winning a few prestigious South Korean heavy vehicle awards for it’s truck making prowess.

India however, hasn’t really experienced the advanced technology of the rebranded Daewoo trucks barring a solitary model that Tata launched in India last year. All this is set to change with Tata Motors finally unveiling a slew of high tech trucks dubbed the Tata Prima series at the 2010 Indian Auto Expo. These trucks which were originally Daewoos a few years ago will sell in India as the Prima series of trucks. This latest salvo fired by Tata Motors is primarily to stave off the threat that Mahindra-Navistar combine poses to it’s market share.

The modern Tata Prima trucks will come in a variety of versions like trailers, haulage trucks and tippers. The cabins of the Tata Prima trucks will focus on driver comfort and safety with a host of features to ensure the same. The Tata Prima trucks also feature powerful diesel engines with the latest technological innovations like common rail diesel injection technology to generate huge power outputs of upto 560 Bhp.

The trucks also have been endurance tested for millions of real world kilometers in the harshest Indian conditions to ensure that the engine, drivetrain and the chassis copes up with the most challenging conditions the tough Indian terrain can throw at it.

Tata Motors claims that its trucks can generate a maximum of 560 bhp and carry loads of 75 tonnes, clearly beating the Mahindra-Navistar combine who promise a maximum power output of 325 bhp and a maximum load capacity of 49 tonnes.

Meanwhile, the 40-tonne model of the Prima with a 280 horsepower engine sells for for INR 21.5 Lakhs. This, when compared to Tata’s existing 40-tonne truck, which is powered by a 180 HP motor and costs INR 14.5 Lakhs, is almost 50% costlier.

That, however is the price one will have to pay for the higher technology, lower maintenance, safety and an overall better trucking experience.

Tata Prima Trucks Auto Expo 2010 Picture Gallery:


  1. lokesh

    March 19, 2010 at 7:08 pm

    i am wondering to buy these trucks…but i m confused with the road conditions,like are they applicable for hilly terrain..etc…as we need it here in shillong,meghalaya. and are these trucks available in northeast india.can anyone help me sought out the problem..!!

  2. Sijesh

    May 8, 2010 at 2:19 pm

    am an existng customer of MAN force trucks…and i feel this should be a better option for you n hilly terrains….

  3. ramesh passary

    October 9, 2010 at 8:40 am

    12 chacka 14 chacka truck chechees require for road transpot [2 each]
    plese send send me broucher and catlog

  4. Anurag

    October 27, 2010 at 5:28 pm

    Dear Lokesh & Ramesh,

    i hope that i have solution for your quiries.
    Pl feel free to contact on 9005151105 for more details.
    for your reference , i am into Heavy Duty truck sales.

  5. oussama

    December 25, 2010 at 7:26 pm

    I need tata prima truk prices

  6. ashok sasane

    March 4, 2011 at 7:35 pm


  7. rajesh bajaj

    February 24, 2012 at 10:26 am

    I need tata prima truck details with price

  8. Avadh bihari

    March 26, 2012 at 2:10 pm

    I want buy 12 tayer truck so plz send price and phon no. For other qurie.

  9. Rajesh Gowda

    January 16, 2013 at 12:27 pm

    Need quotation tata prima yellow truck Model no 3138.k.(CONT:+919922541937)

  10. Pingback: Tata Prima range of heavy duty trucks launched in Nepal

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